It is undeniable that email marketing is one of the best
marketing business strategy to advertise your products or brand to the
customers in online industry. There are many reasons why people chose to do
email marketing for their living or to get passive income.
1) Cost Effectiveness
If you want to start a new offline business, you have to
find land, building and the staffs to run the office and marketing department. However,
in digital marketing industry, you can start a brand-new business that cost you
less than what you think. It is very cheap compare to other online business
method as well. If you are just a beginner, email marketing is the best way to
do it and grow from it. If you do not want to spend in paid platform to start
email marketing, there are many free website to start on to get experience.
However, you should start with very cheap paid website if you are keen to earn
residual income instead of putting your business in shaking ground. Because of
the cost effectiveness, email marketing is still relevant and many are still
doing to get residual income for their future.
2) Database
Nowadays, social media is very popular and most of the
people are using that for the brand awareness to the targeted customers in a
few days, however, it can be disappeared after that. Therefore, email lead
plays vital role for your business in online marketing industry. Email database
is the list of people who subscribe to your brand and they want to know more
information about that service or products from email, but there is people who
has the right to unsubscribe to your brand. If you have a email list, you can
advertise your services or products to your list whenever you want and you do
not have to pay again. This is the best part of email marketing compared to
other media. Moreover, you can grow your list by doing lots of things like
blogging, articles and forum.
3) Tracking
In 21st century, there are many improvement in technology
that can control everything with one-click setting. With this software, you can
check everything, who open your email such as open rate, click rate, bounce
rate, etc. By checking your database, you can adjust some of the engaging tools
and track all the emails that you delivered to your database. There is free
tracking system and paid one, you should use paid system if you are doing for
your business for your future to get passive income. In online marketing
industry, there are many tracking system which is really cost effective.
4) Relevant
Thought social media or other media are very popular to get
the brand awareness in a short period of time, it may be gone in a few days as
well because it is really fast paced and many new updates are appearing and
your advertisement may be fade away. The best part of email marketing is that
it can give you huge list which will be in your list forever and you can send
not only promotion page but personal message from which you still can build
strong relationship.
These are some tips that people
are still doing email marketing compare to other business model which has advantages
as well.
If you want to learn more for
email marketing in and out, you can click the link below to get more
information about it.
Lin Lin
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