The importance of Email opt-in form

The importance of Email opt-in form

It is undeniable that email marketing is one of the best way to expand your business and make residual income in online marketing industry. There are many ways to reach out to your audience via blog, articles, social media channel, forum, text message and email or landing pages. Some people still prefer receiving message via private message and email marketing is still relevant and most of the business use this service to boost their product or services. So it is vital to grow the list and creating opt-in form is important.

1)Email Marketing opt-in form

If you are doing email marketing in digital marketing industry, it is general that most of the people use opt-in form as a consent aggrement to collect the email address between business owner and customers regarding with the products or services to contact for more information. From the affiliate side or business owner side, they use opt-in form to get the email address in order to promote their products or services by giving free stuffs or other valuable information. From the customer side, they click or apply opt-in form by giving their email address so that they can get the information that they are looking for, free training modules or free sample and so on.

There are many ways in which people use opt-in form in landing page, sale letter page, product page, website and blog post.

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2) Single Opt-in & Double opt-in

Single opt-in is process that new customer subscribe with email address to your email list and it is single process to get information and do not require to confirm again. When your customers submit their email address in opt-in form and it is pretty straight forward. Double opt-in  is also called confirmed opt-in and need one more step that make your customers who still have to click on a click in their email inbox. Even though it might decrease the click through rate or sign up, actually it may increase the valuable customers’ rate who really want to sign up with their email address.

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3) Setting up the opt-in form

When you set up the opt-in form with the auto responder, you can choose the single opt-in or double opt-in by clicking the button while creating that form. As I mentioned earlier, double opt-in form may produce the quality sign up and single may have easy step but it is not sure that it may have the quality one or not.

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4) Mobile friendly

With the advancement of technology, mostC of the people use mobile phone to check their email messages or browse internet than laptop because it can easily access to any website. Therefore, it is really vital that it should be suitable for the mobile phone holder. In addition, you should check the autoresponder services if it is mobile friendly or not before you buy the autoresponder plan. So, the customer can submit their private email address to your opt-in form via their smart phone and your  visitors rate will grow. tips here at ,

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5) Simple short form

If you ask too much information about customers to collect email list, people tends to be lazy to fill up all the form and they might not sign up and run away from your landing page or product page. So, it is important to use simple short form for the viewers and only one line should be used for customer’ attention.

6) Testing

It is make sure that you have to test it out before it reach out  to your valuable or specific audience including the product page is working or linking website. In addition, you should add leaving message before they log it out so that customers might come back to fill up form.

7) Welcome message

 When you created opt-in form in auto responder, you can set up message in advance to thank and welcome to your new customers with pre-setup welcome message for signing up with their email address to the list. This welcome message should touch the reader’s heart to open their email inbox by giving them with free gifts or pdf.

 If you want to learn step by step system, you can learn more at,

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Wish you a great success,
Lin Lin